Storyful Brands was invited as the Creative Partner for Dirty Flowers: For the Heart of NYC, a one-day immersive art exhibition combining music, visual arts, and floral installations on Valentine’s Day.
Creative Direction, Concept Design, Media Materials | Conceptualized and directed the creative ecosystem, leading the event design to highlight the elevation of contemporary collective spirit through floral art. Translated the concept into messaging and marketing materials across print and online touchpoints to convey the event's unique artistic vision and align with current cultural and aesthetic trends.
Artistic performance: Infinity Song
Creative partner: Monica Bahna (Storyful Brands)
Sponsors: Boyd Creative Group, Kin Euphorics
Earned media: Bella Hadid
Set building: Robert Taylor
Floral paintings: Mark McManus
Venue: LUME Studios
Photography: Anthony Artis
