Storyful Brands was invited as the Creative Partner for Dirty Flowers: For the Heart of NYC, a one-day immersive art exhibition combining music, visual arts, and floral installations on Valentine’s Day.

Creative Direction, Concept Design, Media Materials | Conceptualized and directed the creative ecosystem, leading the event design to highlight the elevation of contemporary collective spirit through floral art. Translated the concept into messaging and marketing materials across print and online touchpoints to convey the event's unique artistic vision and align with current cultural and aesthetic trends.

Artistic performance: Infinity Song

Creative partner: Monica Bahna (Storyful Brands)

Sponsors: Boyd Creative Group, Kin Euphorics

Earned media: Bella Hadid

Set building: Robert Taylor

Floral paintings: Mark McManus

Venue: LUME Studios

Photography: Anthony Artis

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