Two emerging architects sought a structured process to clarify their objectives and differentiate their practice with a unique approach that adds value for clients. The result was a brand positioning that highlights their thought leadership, with brand values cleverly embedded in acronyms derived from their names (VOUA), capturing their essence succinctly and effectively.
Branding goes beyond a logo—it's about aligning with a business's essence. VOUA, a European architecture practice, embraced our branding process, using design thinking and consumer psychology to shape a lifestyle, vision, values, and design. This approach extends to brand collateral and the website, reflecting a systematic and strategic positioning.
