The brief was to help a Brooklyn streetwear retailer [Soulsneakers] stand out with avant-garde iconography that sparks a dialogue between fashion, culture, and self-expression. We developed the Philosophical Streetwear creative concept, highlighting the meaning behind each piece and creating a distinct curatorial category.
The service package included a lifestyle brand strategy, brand identity system, marketing materials, merchandise design, packaging, signage, storefront design and CGI applications.
