Pamoja (pa-moe-jah) - Swahili for togetherness
Storyful Brands embraced the challenge of creating a groundbreaking social fashion brand advocating for reproductive rights in the developing world. Inspired by NYC's vibrant energy and a commitment to women's rights, the result was a lifestyle brand that reimagines everyday accessory staples with purpose-driven designs.
With the captivating positioning of multipurpose bags for purposeful trailblazers, we established the brand's identity and visual narrative, reinforced through packaging, online presence, and thematic creative campaigns across all touchpoints. The brand pillars highlight versatility and minimalism, encapsulated by the tagline "where quality meets versatility."
*The social mission made a major impact through an Impact Partnership with The Kujuwa Initiative, addressing reproductive health inequalities by producing ~23,000 reusable sanitary pads, which improved school attendance for girls.
*Consistently, impact was achieved by empowering artisans through product design, as an upgraded canvas tote was developed as a new 'everyday staple,' integrating handcrafted African textiles like Idire fabric to support artisan livelihoods and honor cultural heritage.