Storyful Brands envisioned and created a developmental space centered on play, learning, and connection for children and parents, crafting a brand to embody this experience. Partnering with a real estate investing duo, Storyful transformed a 3,000 ft² space into a hub of ideas, blending strategic insights with full creative freedom. The name [Marvello] was inspired by children's ability to marvel and learn through curiosity and awe, while also celebrating their inherently marvelous nature.
Rooted in initial research and strategic discovery, the brand concept guided the design process, leading to an ongoing collaboration for naming, positioning, brand identity, creative direction, marketing materials, ancillary items, and space design. The vision was to establish an iconic well-being space for modern families, celebrating each child's uniqueness with the tagline "Born to stand out™," and translating this into a cohesive brand identity, visual narrative, and immersive, environment.
