Being fully entrusted by the founders with the creative concept for this project was an ideal opportunity. The brief aimed to distinguish a beach cocktail bar through its unique style and culture, so we crafted a creative direction rooted in the philosophy and artistic expression of surrealism. This approach shaped all elements, from naming (Liquid Sunsets) and brand assets to culture, interior design, and marketing strategies.
Storyful Brands rebranded the Mykonos-born cocktail bar, creating a bold, artistic identity that offers an immersive and dreamy mixology experience for its international guests.
The service package included a creative strategy, brand identity system, naming, messaging, experiential narrative design (brand space), merch design, menu, digital mixology experience, signage, marketing assets, swag, postcards, and CGI ideation for brand touchpoints.
