Embracing the creative freedom to define Café Amour, we infused it with the lively essence of Paris—where every cup of coffee is an art, served with warmth and patience, inviting guests to linger and savor each moment, just as Parisians do. The brand experience captures the art and luxury of coffee, and celebrates the simplicity and craftsmanship of traditional brewing, inviting guests to indulge in a rich sensory journey.

The identity breaks away from the typical coffee aesthetic, focusing on the experience and elevating the packaging beyond its functional role. Inspired by the L'Art décoratif moderne movement, the design reflects Parisian innovation. With premium elements, minimalist sensibility, matte finishes, and bold accents, it embodies handcrafted luxury—much like Louis Vuitton and Christofle.