The luxury perfumery sector needed a redefined approach, focused on establishing a culture of sustainable luxury within personal and home fragrances. By merging traditional opulence with climate-consciousness, the brand distinguishes itself in the luxury market, resonating with affluent, environmentally conscious consumers. The brief also included developing a strategic plan for Harrods' shelf positioning, challenging the belief that sustainability compromises quality, luxury, or craftsmanship.
The service package included the creation of a value proposition connecting brand philosophy, naming, mission, and vision, while also influencing creative messaging, packaging design, and a broader social movement.
